Trade Show Booth Rental - A Smart selection

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When it comes to trade show booths - to rent or not to rent -that is the examine that can perplex many an exhibitor.

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The manufactures rule of thumb is that if you're going to use the same trade show exhibit three times, you should buy it instead of renting. But, if you only want a trade show booth for a one or two time trade show appearance, renting is often the best way to go.

For companies that have the selection of renting vs. Buying a trade show exhibit, there are many solid and sound reasons to rent a trade show exhibit rather than production a buy of a trade show display.

According to Candy Adams, a San Diego-based independent exhibit-management consultant, trainer, speaker and writer known as The Booth Mom®, there are compelling reasons why companies rent trade show exhibits, such as:

Lack of capital budget to replace or refurbish outdated exhibit properties.

First-time exhibitors and start-up companies which aren't ready to make capital outlays until they're more financially established. The executives of an Ipo often want as few capital assets on their balance sheet as possible.

Companies who want to look larger and more impressive than their capital budget will allow.

Inadequate list of trade show exhibit properties to cover conflicting show schedules, i.e. Back-to-back or overlapping trade show dates.

Different strategic or vertical market segments where a separate look and feel is required.

Size requirements - some trade shows have a smaller trade show booth size requirement to "level the playing field" and some trade shows are based on sponsorship levels where the more you give, the larger trade show booth size allotment you have.

Different trade show booth footprints requiring a larger or smaller trade show exhibit.

A "try before you buy" selection before purchasing a used trade show exhibit to be sure it works for you, with a measure of the rental cost being applied to the purchase.

International exhibitors coming to the U.S. Rent trade show booths to avoid the overseas shipping charges.

Custom and modular trade show display rentals are about one third the cost of the buy of a trade show exhibit. And, the options are many. Trade show booth rentals range from expound double decker island trade show exhibits occupying many thousands of quadrate feet costing hundreds of thousands of dollars, to a trade show pop-up exhibit costing a few hundred dollars.

Remember, when you rent you can save money not only on the trade show exhibit rental but also on warehouse and assurance fees, heal and refurbishment and ultimately disposal fees -- and have possible savings in transportation, material handling and installation and dismantle depending on the trade show booth properties you rent.

Renting will save you not only on trade show building costs but also the expense of warehousing your display after the trade show is over.

Full aid trade show exhibit houses offer rental options, plus counsel on whether rental or buy is the right decision for your specific exhibiting needs--whether you plan to exhibit at the McCormick convention center in Chicago, the Kaiser convention center in Oakland, the Moscone center in San Francisco, the Santa Clara convention Center, the San Jose McEnery convention center or other exhibit centers throughout the country or abroad.

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