Do you know about - Lessons of Trade Show Exhibiting
Sacramento Kaiser! Again, for I know. Ready to share new things that are useful. You and your friends.If you are a business seeing to make a splash at a trade show, listen to the words of Woody Allen who said that 80% of success is just showing up. Same applies to trade shows. If you want a major nearnessy at a trade show, your business needs to show up on the trade show floor with a trade show exhibit. Otherwise, you will be conspicuously absent from the trade show arena.
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A case in point --at the Ces show in Las Vegas in January, agreeing to Forbes.com, explore in appeal had very slight nearnessy in Vegas, despite the fact that it seemed as if every one of the 140,000 citizen at the trade show had one of its products. By not exhibiting with a trade show booth, Rim made it difficult to believe its up-to-date insistence that it was going after the buyer market with its BlackBerry Pearl.
Instead, it appeared that Rim had given up on the race to get smart phones into the hands of lowly consumers. The message that Rim had the premiere business phone, however, could have been reinforced to their core customers at their trade show display. But, since there was no Rim trade show exhibit, the message went unheard.
The next episode is to just do something! Or as Nike is noted for its motto -- Just do it.
What Kodak did at the Ces trade show was to exhibit a soon- to- be released explication to digital photos that are most likely just collecting dust on your Pc's hard drive. Their answer is to have the EasyShare Digital photograph Frames play a slideshow of favorite photos and video clips. Music can be incorporated into the slideshow. Models were shown in 8" and 10" digital frames and they offer integrated Wi-Fi for streaming videos, photos, music from your Pc to other room. The product is due out by March 2007.
Another episode is to aggressively market your company's splashy news.
Think big. Heavily market your news. The legendary Steve Jobs kicked off his company's Macworld argument and Expo 2007 with not only a rousing keynote address from San Francisco's Moscone West, but he also has his self-promoting keynote speech on Apple's website for anything to hear at any time. It is video on demand, and every person can hear the Pied Piper talk about his company's extremely flourishing products and Apple's creativity 24/7. Jobs magically and romantically talks about the latest developments and hottest products in the Mac industry.
It helps if you are a master of marketing. There is no shame in self-promoting your business and your new products. With slight modesty, one week before Macworld, Apple changed the front of its business website to an eye-catching Apple logo with the promise: "The first 30 years was just the beginning. Welcome to 2007."
Remember, in order to have a flourishing trade show experience, follow the lessons of trade show marksmanship. They are: be seen, be active, and be heard. These lessons apply wherever you have a trade show exhibit--whether it is at the McCormick convention town in Chicago, the Kaiser convention town in Oakland, the Moscone town in San Francisco, the Santa Clara convention town or the San Jose McEnery convention Center.
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